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Uplift
The Bra in America
by Jane Farrell-Beck, Colleen Gau- Publisher: University of Pennsylvania Press
- Author: Jane Farrell-Beck, Colleen Gau
- ISBN: 9780812236439 (0812236432)
- Language: english
- Release date: November 21, 2001
- Format: hardcover, 264 pages
- Genres: fashion, historical
About The Book
Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women’s lives — their style, health, and economic opportunity.
Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.
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