How to Write Successful Fundraising Letters
by Mal Warwick

🔍 How to Write Successful Fundraising Letters ~ CLICK HERE 🔍

• Genres: writing, business
• Language: english
• Release date: February 23, 2001
• Publisher: Jossey-Bass
• Author: Mal Warwick
• ISBN: 9780787956523 (078795652X)
• Format: paperback, 320 pages

About The Book

For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation’s premier letter-writing tutor — direct mail expert Mal Warwick — shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: « You’re writing for results — not a Pulitzer Prize. » In How to Write Successful Fundraising Letters, Warwick’s step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick’s no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.

Read a review written by Charity Channel Founder/CEO Stephen C. Nill:

http: //charitychannel.com/publish/templates/…

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