Strategy in Practice
A Practitioner′s Guide to Strategic Thinking
by George Tovstiga

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• Release date: February 1, 2013
• ISBN: 9781118519257 (1118519256)
• Author: George Tovstiga
• Language: english
• Format: paperback, 288 pages
• Publisher: John Wiley & Sons

About The Book

The 2nd edition of Strategy in Practice presents apractitionerfocussed approach to strategy. It is increasinglyrecognised thatthe ability to adapt classic formulas to changingcircumstances anddevelop fast, sound strategic thinking is whatdifferentiates thesuccessful corporate leader. Developed from experience in industry this successful textwillinclude an instructor site with PowerPoint slides, extraexamplesand exercises, and links highlighting changingbusinesspractice. While rigorously founded on current thinking andtheoreticalconcepts in the field of strategic management it aimsto: ? provide the strategy practitioner with a systematicandinsight-driven approach to strategic thinking ? establish and translate the relevance of strategy theory toitsapplication in the practice field ? lead the reader through the strategic thinkingprocess,beginning with the formulation of compelling andclearlyarticulated strategic questions that set the scene forpracticalissues ? provide tools of strategic analysis in combinationwithinformed intuition to understand the strategic landscape.

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